In order to design a product that creates value, a crucial step known as the analysis phase is set up. During that, a plan is set up to gather data, which is then carefully studied to uncover important insights. Before diving in, a clear problem statement is formulated: design a new mass-producible Nespresso coffee machine, that uses a single-portion system, which is more sustainable than industry standards. The statement gives a clear base to what information needs to be seeked.